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Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that is gentle on sensitive skin and will keep your clothes brilliantly clean. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that is gentle on sensitive skin and will keep your clothes brilliantly clean. Tide Free and Gentle, from Tide, the #1 brand used by dermatologists, is a powerful, hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent* and, as part of the Tide Family, you can expect a dependable clean in every load. Tide Free & Gentle Liquid Laundry Detergent is Dermatologist Recommended, Free of Dyes and Perfumes, Hypoallergenic, and it’s recognized by both the NEA & NPF**.